Its not every day you seen an ad like this unique Doubleclick admin-backed expandable. After expanding the ad, the viewer is prompted to shake their device. Upon doing so the title images and words scatter all directions, bouncing off the edges of the ad, spinning and tumbling. After a short moment, one of the titles is randomly presented as a recommendation of what show to watch next, while three more suggestions are displayed below the main one. Each time the ad loads, the order of the titles is randomized. It was decided that if the viewer did not shake the device, after four seconds the ad would scatter the titles on its own. If viewing on a non-mobile device, just wait a moment to see the action. Each recommended title links to its respective page on the Netflix website. *Some of those pages no longer exist and will redirect to the Netflix home page.

* It looks like over time something has changed and rendered this unit unable to access the device accelerometer. The animation is still viewable by waiting four seconds after the ad expands.