Netflix - Orange is the New Black S3

  • Custom JS framework
  • Class based architecture
  • Doubleclick Studio
  • Google Dynamic Content
  • Tint-like fading effect
  • CSS animations

A common transition between images or scenes in Flash ads was done by tinting the image a solid color as it faded out or in. This ad had already been completed in Flash and the goal was to recreate it in HTML. By using a silhouette of the character images over top top of the full color image, a transition virtually identical to that of Flash's tint was acheived. Also adding to the Flash feel was a continuously rotating background, achieved with CSS animations. Served in Doubleclick, dynamic content was provided to this ad via Google Dynamic Content, allowing it to be served in multiple regions and in different languages.