ESPN - Wimbledon 2015

  • Custom JS framework
  • Class based architecture
  • JSON backed
  • Date coded
  • Multiple layout options

Backed by a client admin, this dynamic ad had various layout options. It could include up to three networks and show a sponsor logo and message. The players and type of match were dynamic, and the ad was date coded to display tune-in time with tomorrow/today/tonight messaging, as well as the sponsor message adjusting to say either "Afternoon Presented By" or "Today Presented By" depending on the time of day. If the event was live the CTA changed to "Watch Live Now".