This ad connected to a client admin and displayed itself in three variants depending on the JSON data received. The team can image, the text, and choice of layout were all adjustable from the admin. It was split tested to see which variant received the most attention. It was decided the two variants shown here would be served, each to a specific demographic. A variable change in the index file was all that was needed to tell the ad which group of JSON data to use, allowing one code base to support both variants.